Post Consumer Brands is the result of the merger of Post and MOM Brands (formerly The Malt-O-Meal Company). Together they are a disruptive force in the cereal sector. This trade campaign ran to communicate that things were about to change in the cereal aisle.
The Women Infants and Children (WIC) program promotes healthy nutrition for families in need. This campaign for Post is targets state program administrators throughout the country and includes ads, trade booth graphics, posters, brochures and sell sheets.